Introduction to "How To Sell"

 Section 1: Goals Achieved in the Article 

• Introduction to the Course “How to Sell?”

Section 2: Summary of the Article 

• “How to Sell?” course provides critical sales strategies and their implementation methods that will help you to boost your sales and make the business big.
• In this course, you will get to know about different types of strategies like sales strategies, sales closing techniques, discounts & schemes strategies, marketing strategies, etc.

Section 3: Main Content of the Article 

Every business should have paying customers. You can get more paying customers when the sales of your business increase.

Key Note #1: Introduction — How to Sell?

In the 20 Articles of this course, you will get:

• Critical strategies of sales
• Ways to implement these strategies

This will help your business to become a big business.

This course has been divided into 2 stages for your convenience, learning, and implementation. These stages are:

• Stage 1: This stage has total 13 videos in which you will get powerful sales strategies.
• Stage 2: In this stage, you will get to know about some actionable steps that you will help you to boost your sales if you take these steps with consistency.

Key Note #2: How to Sell? – Stage 1

Following are the Articles  of Stage 1 of “How to Sell?” course:

1. Sales Strategies

You will learn the following sales strategies:

• Product Knowledge — Product conviction 
• Lead Scoring
• Average Handling Time
• SPANCO Sales Funnel
• Follow – Up Ka Bhoot
• Jab, Jab, Jab, Hook

Learning these techniques will make your business not just a business, but a sales rocket.

2. Digital Strategy

Until you realise how to implement digital strategy, you can’t move forward successfully in your business.

Online research has shown that 81% of metro people do lots of online research before buying anything for themselves. Therefore, unless you learn how to implement digital strategy, you cannot propel your business forward.

Now, let me ask you a question. Is your brand visible to them? If they are doing research, are they able to find your brand online easily?

The questions that you must ask are:

• How do you transfer your brick and mortar business to online?
• How do you get ROI from digital tools?

Then, you can come to know, how to do:

3. Digital Sales

• How to track competition online?
• What are Social Media KPI’s?
• ORM — Online Reputation Management
• E-mail marketing
• Lead Funneling in Sales

4. Closing Techniques

70% of the sales professionals who become sales champions are those who understand ‘Closing techniques.’

There are two videos for Sales Closing Techniques in this course, which discuss the following subjects:

• Conditional Negotiation
• Product Demo
• Rapport Building
• Trust Signals
• Soft Close v/s Hard Close
• Killing the Objection
• 70/30 Approach
• Landmine Approach

5. Discounts & Schemes

• How to build loyalty with your customers?
• How to implement “Try Before You Buy” in online products as well?
• What are Flash Sales?

E-commerce companies in particular use the flash sales strategy. This way, the sales wheel keeps turning and they keep clearing their inventory speedily. These are the magic tips that you will learn in this course.

You will also learn about:

• Special Group Discounts
• Bundled Discounts
• Social Media Discounts

6. Marketing

In this, you will learn about:

• Brand Advocacy Ratio
• Influencer Marketing
• PR / Advertising
• Consumer Reach

7. Marketing Communication

What is marketing communication? This happens when a customer tells another customer about your product. You can spend on brand marketing, but a brand moves forward only when one customer tells another 100 or even as many as a few lakhs or even crores about your brand. This video also talks about:

• Spice: Smart presentations for investors and employees
• Case Study-based selling
• Anticipatory Content

8. Technology

Research reveals that if you want your turnover to increase by 30% to 40%, then you must adopt technology in your company. If you are okay with whatever retail business you run, that’s fine, but after viewing this course, you may become more ambitious and aim to open many more stores or shops. You will learn about:

• Stock Management
• Alert Management
• Profitable Push Sales
• Chatbots for Business

9. Customer Service

• Art and Science of Feedback Forms
• NPS Score
• First Call Resolution

10. Organisational Strategies

Sales are not dependent on the Sales team alone. Sales are a culture in the entire organisation, not just a function. To make these organizational strategies:

• Team up with Industry Associations
• Do Competition Analysis
• Set up Contact Centre
• Shop-in-Shop
• Create Word-of-mouth Advocacy with your customers and teams
• Sales Contests to increase sales
• Affiliate Programmes with your customers and partners
• Giving Bulletproof Guarantee to your Customers
• Communicating Product Performance to your Customers

Key Note #3: How to Sell? – Stage 2

In this stage, you will learn about:

• Consultative Selling
• How to Qualify Leads?
• Campaign (Marketing) Management
• Call Centre Management

Most of the businesses take the help of call centres to convert leads into sales. Service team is also a customer experience team or sales team.

Apart from the abovementioned points, you will learn about several other things in Stage 2.

Surprise for you!

• Stage 1 videos are presented by Dr. Vivek Bindra. He is transforming the businesses of lakhs of Indian entrepreneurs, solopreneurs, and wannapreneurs  to big businesses. In this course, you will learn how to increase sales from Dr. Vivek Bindra.
• Stage 2 videos are presented by the Sales Leaders of Bada Business Pvt. Ltd., Mr. Vikas and Mr. Gagan Oberoi. They will share deep actionable points and their experiences with you that will help you to make your business big.

Section 4: Key Outcomes of the Article 

• Learn ‘closing techniques’ to become a sales champion
• Get accustomed to and understand key sales words, terms and techniques
• Implement the sales strategies discussed in this course to boost your sales and make your business big